About

My Name Is Kennard, Your B2B SaaS Copywriter With an IT Background and an M.B.A. in Marketing

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Super Friends

At a young age, I looked at the cartoon “Super Friends.” My mom encouraged me to look at the cartoon. The early Super Friends cartoons had good moral lessons contained in each episode. The Super Friends’ mission, based on the 1973 intro, is to:

  • Fight Injustice
  • To Right That Which Is Wrong
  • Serve All of Mankind

I did not realize until later on in my life that this message sunk into my mind every time I looked at the Super Friends. I developed a sense of integrity. I try the best I can to serve my fellow human beings and to do the right thing. My goal is to be a super friend to anyone.

Entrepreneur

One day my mom asked me, “Kennard, would you like to sell greeting cards?” This question began my experience with the art of selling. For a few years as a teenager, I sold greeting cards door to door. This taught me how to communicate with people. I learned how to help them see the need for what I was selling. This led to becoming an entrepreneur and to understand business. I got into copywriting and it helped me secure an internet marketing contract for a college and other writing projects.

The World of Information Technology

I was playing video games and my mom said, “Kennard, it is important for you to learn challenging things.” “Read this book.” The books she gave me influenced me to be “technical things” curious. I read the Fantastic Four comic book and the character Mr. Fantastic and his scientific genius influenced me. I remember going to my cousin’s house. We would do scientific experiments. Because of these experiences, I desired to explain technical subjects in a clear way.

My mom inspired me to be different and to learn difficult subjects. She encouraged me to take difficult courses. I took calculus in high school. I generated interest in computers. I remember doing the best I could to understand calculus. I would come to my teacher’s class after the normal school day and get help completing my assignments. My teacher was the best math teacher I ever had. He worked with me to make sure I understood calculus. I took a basic programming course. I learned how to take a pc apart and put it back again. I took some electronic courses at the Cleveland Institute of Electronics.

Because of the above experiences, I excel in information technology. It is natural for me. I study the latest developments in information technology, so I can explain technical subjects.

“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.”
~ Bill Gates

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Increase Customer Sales and ROI

I share innovative B2B marketing strategies through my consultation services so customers can look forward to increasing their profits and return on investments. Then they can apply the strategies to their business. As a result, the business is still generating leads and potential sales even when our customers are spending time with their families, taking a vacation, or playing golf.

Click Portfolio to see examples of direct reply sales writing.

Direct Response Solutions

  • SEO and Social Media Marketing Services
  • Sequential Marketing Prospect Generation
  • Direct Response by Using Promotional Products
  • Brand Management
  • Marketing Audit
  • Strategic Marketing Planning
  • B2B Copywriting/Sales Writing
  • B2B Cold Call Training
  • Market Research

Qualifications and Experience

  • Internet Marketing
  • Webpage Development (HTML and WordPress)
  • Advertising Specialties/Promotional Product Advertising Development
  • Market Research
  • Copywriting: SEO, Social Media, Online Video, Telemarketing and Telesales Scripts, Sales Letters, Postcards, Marketing and Business Plans, Websites, E-mail Marketing Messages, Classified Ads, and Business Opportunity/Independent Contractor Ads
  • B2B Cold Call Training
  • Business Development
  • Recruiting
  • Graphic Design: Adobe Creative Suite

I CAN TRAIN YOUR SALES TEAM FOR PROSPECT GENERATION IN THE FOLLOWING SERVICES AND PRODUCTS

  • Information Technology
  • Promotional Products
  • Direct Mail Lists
  • Web Site Development
  • Software
  • Computer Training and Education
  • E-mail Marketing
  • Online Prospect Generation
  • Oil and Gas Drilling Location Information
  • Yellow Page Advertising
  • Business Opportunities Recruiting
  • Network Marketing Opportunities Recruiting
  • B2B Telemarketing Services
  • Business Management Consulting
  • Financial Sales Representative Recruiting
  • C-Level Executive Recruiting
  • Office Products
  • Electronic Magnifiers for the Visually Impaired
  • "Green" Carpet Fiber for Environmentally Focused Construction Projects
  • Telecommunication Services
  • Health Care Medical Equipment and Services
  • Affirmative Action and Diversity Recruitment Compliance Consulting
  • Nonprofit Fundraising Services
  • Mobile Marketing
  • Bartering Service
  • SEO and Social Media
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Education

  • Doctor of Business Administration Candidate
    Estimated date of graduation: June of 2021
    Columbia Southern University
    Orange Beach, Alabama
    www.columbiasouthern.edu
  • MBA in Marketing
    City University of Seattle
    Bellevue, Washington
    www.cityu.edu
  • B.A. in Management
    National-Louis University
    Chicago, Illinois
    www.nl.edu

Connect With Me

For any questions about my services or processes, send me a message.
I will get back to you as soon as possible.